Vector illustration for bet.pt
Illustration and graphic identity
Back in 2020, I joined the design team at online sports’ betting platform bet.pt (now bwin™) to develop illustration assets as part of the brand’s visual and graphic identity.
The starting point was this motion ad developed by the Portuguese creative agency NICS.
Guidelines
Basic rules were developed to keep consistency.
So the highlights should always be in that specific green colour and always opposite to shadows which are always black.
The outer lines should always be on the same side and direction.
Colour palette and grayscale
The colour palette is different depending wether the assets refer to sports or casino and it also defined the grayscale variation for the inactive state.
Usage and Examples
Advent Calendar
That year for Christmas they developed an advent calendar with an illustrated map.
More doodles
