Suburbia

Suburbia is a management agency based in Alcobaça, with a strong focus on local talent. Their primary mission is to show that, even though this is a small town, there’s still a lot of creative potential in the region, proving that meaningful cultural activity isn’t exclusive to big urban centers.

They reached out to work on their identity renewal and wanted to express the idea of alternative territories and the periphery, that artistic and cultural life and identity can thrive here too, and deserves to be nurtured and invested in.

On that thought, I drew inspiration from topographic maps as a starting point but still wanted to add texture and some sense of sponteneity to the lines, so I started by hand-drawing a map with black ink and worked from there.

The final outcome was a signature combining a letterform and a wordmark, along with a palette of 2 main neutral colours + 4 accent colours for flexibility. Since the agency offers diferent types of services, a broader palette allows them to communicate more effectively accross the different contexts.