Magusto Rock / Nov'24 / Alpedriz
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Magusto Rock

Magusto Rock is a tiny music festival taking place in Alpedriz, a small Portuguese village and organised by ABESRA , the local association ran by a young and very motivated crew.

They reached out and ask me to do the graphic identity for the 2024 edition, so I took this opportunity to go back to drawing posters in my favourite way which is by getting my hands dirty and mixing whatever media is available at my office.

Drawing tools on the table - a softlead pencil, ink pens, brushes, a bottle of drawing ink and a soft pastel stick.
Drawing tools on the table – a softlead pencil, ink pens, brushes, a bottle of drawing ink and a soft pastel stick.

The process

They gave me total creative liberty and after discussing and sharing some references we started working on something that would allow them to easily iterate the poster idea to any other formats – social media but also printing assets.

I used the drawing ink for the title, the ink pens and soft pencil for the remaining text and picked up the yellow soft pastel to work on doodles and painted areas that could be used as background.

Sheets over my desk filled with doodles, numbers and text that were used to put the poster information together.
A close up of the paper painted with the yellow soft pastel, showing the dust and bits of the broken stick.

Final formats

Instagram post announcing João Branco DJ set - square format
Instagram post – square format.
Instagram post announcing João Branco DJ set - stories format.
Instagram post – stories format.
Final Poster format.
The final poster format.

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